We Started Buying Priority Tickets Three Years Ago
Our tween daughter developed a sudden, severe fear of airport security. Not flying—security. The line, the officers, the bins, the possibility of being pulled aside and embarrassed. She catalogued her concerns with the thoroughness of a small litigator:
“I might get pulled out of line." "We could get separated." "The people are mean and yell." "I might lose my stuffie."
She desperately wanted to go to The Eras Tour. The most accessible venue was Wembley Stadium. Between our house and London: two airport terminals.
We couldn't eliminate the security line. But $50 buys the Priority lane, where TSA officers are unhurried and the crowd is thin. I asked whether she could be brave enough to try it on a short domestic flight first. She agreed, tentatively. We sailed through. On the other side, she exhaled. "Mom, I'm ready for the long trip. But can we use the special lane again?"
She made it to Wembley.
When Rob and I were younger, a delayed or rerouted flight was an unscheduled adventure. The downside was a missed day of corporate labor. The upside was an unexpected city.
Then we had a family. Then we started a business. Complexity compounds—we're now responsible for someone who feels overwhelmed in crowds, and responsible to clients who need us rested and present when we return. The Priority lane isn't an indulgence. It's what makes the trip possible.
We started noticing the same shift in our clients. As their businesses grew, so did the number of decisions that couldn't wait, contracts that needed review before a deadline, and situations that required a lawyer who already understood the context. They didn't need less legal work. They needed the legal equivalent of the short line.
That's Continuous Counsel.
You can't skip contracts. You can't avoid negotiations. You can't opt out of the moments when something lands in your inbox at 4pm and needs an answer before morning. What you can do is have an attorney who already knows your business, your clients, and your standard terms—so that when those moments arrive, the conversation starts at the actual question, not the background.
For $395/month, membership includes:
Priority scheduling on all matters (non-members join the waitlist)
Quick questions answered by email at no additional charge
Complimentary review of inbound NDAs and RFPs
Reduced hourly rate of $350 (vs. $400 for non-members)
Extended payment plans when projects run large
Automatic updates to your contract templates as the law changes
The practical difference: the context is already there. You don't re-explain your business structure every time something comes up. You don't calculate whether a question is "worth" a billable hour before you ask it. The relationship is already built—which means the work happens faster and costs less.
Continuous Counsel requires a three-month minimum. Learn more and sign up.
